T-shirts? Trousers? Hats? Oh my! With yoursite.com of clothing available, a business start-up or perhaps a corporation thinking about its next marketing campaign may find it difficult deciding on what promotional and personalised clothing would be suitable to represent their business.
If you’re in the mood for something different – or perhaps your organization offers something just a little different itself – then think about the hoodie… Custom printed and personalised hoodies curently have many great uses in the wider world, such as for example:
Higher education – Hoodies have become popular with students of universites and colleges, branded with their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for their own purposes, either because of their team/staff to wear or even to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply not enough. Gyms and personal trainers might prosper in providing branded hoodies to their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for a company in the music industry to obtain in on the act. Perhaps a drum retailer or perhaps a record store should think about selling their very own promotional hoodies?
Since they have become popular just a few short years ago, hoodies have represented defiance, non-conformity and generally ways to stick out from the crowd and away from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it must be noted that in a few countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, and therefore someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this in mind, it must be remembered that personalised hoodies are just appropriate using situations and circumstances and could not be at all appropriate when worn using places. Then again, feel free to use this in your favor: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.